Movie Theaters Want Studios to Shorten Trailers

r.prince18
r.prince18 Members Posts: 1,353 ✭✭✭✭✭
edited May 2013 in Lights, Camera, Action!
Remember how annoyed you were when that massive three-minute Man of Steel trailer came out and you felt like you basically saw the whole movie? Well, the owners of movie theaters nationwide were equally annoyed. The Hollywood Reporter writes that the National Association of Theater Owners (Nato for short, which is pretty funny) is pushing to limit the length of trailers to two minutes — 30 seconds short of the now standard 2.5 minutes. Nato argues that they are on the front lines with movie patrons and are constantly fielding complaints that the trailers are too long and give away too much of the plot. The studios obviously like their long trailers; that’s why they make them that way. One studio executive told THR, "My trailers are 2.5 minutes because that's what we need to send the right message," adding, “This could be a paradigm shift. Thirty seconds is a »

http://www.imdb.com/news/ni54701379/?ref_=hm_nw_tp_t4

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