Sony To 'Aggressively' Make Mobile Games After Pokemon Go
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Sony chief executive Kaz Hirai has said that Sony will be "aggressively" entering the mobile gaming market, following the success of Pokemon Go.
“[Mobile gaming] is something we are aggressively getting into", Hirai told the Financial Times. "It’s quite a shift from being just a console-based business to being on mobile phones as well."
Hirai makes pretty clear why that's the case: “Pokémon Go is a real game-changer,” he explained. “I’m very interested in the fact that it has the potential to really change the way people move, literally."
"[It is an] innovative idea that’s going to lift all boats for the video game industry.”
We had already heard about ForwardWorks, Sony's new dedicated smartphone game developer, but the Financial Times reports that Hirai would now like AR functionality added to Sony's mobile games.
ForwardWorks will apparently "leverage the intellectual property of the numerous PlayStation dedicated software titles" - I'll leave it to you to speculate which classic PlayStation mascots you're about to start chasing around in the real world.
So far, ForwardWorks - which will initially target mobile-focused Asian markets - has not released, or even announced a game. However, with Sony's Tokyo Game Show conference coming on September 13, we may see the first fruits of the new developer's labor quite soon.
“[Mobile gaming] is something we are aggressively getting into", Hirai told the Financial Times. "It’s quite a shift from being just a console-based business to being on mobile phones as well."
Hirai makes pretty clear why that's the case: “Pokémon Go is a real game-changer,” he explained. “I’m very interested in the fact that it has the potential to really change the way people move, literally."
"[It is an] innovative idea that’s going to lift all boats for the video game industry.”
We had already heard about ForwardWorks, Sony's new dedicated smartphone game developer, but the Financial Times reports that Hirai would now like AR functionality added to Sony's mobile games.
ForwardWorks will apparently "leverage the intellectual property of the numerous PlayStation dedicated software titles" - I'll leave it to you to speculate which classic PlayStation mascots you're about to start chasing around in the real world.
So far, ForwardWorks - which will initially target mobile-focused Asian markets - has not released, or even announced a game. However, with Sony's Tokyo Game Show conference coming on September 13, we may see the first fruits of the new developer's labor quite soon.
Comments
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Sony forever chasing Nintendos innovation
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Sony forever chasing Nintendos innovation
...and never really succeeds at it.
I don't get how Sony is so oblivious to the fact that they historically do much better when they generally do their own thing.
At the same time imitation is always inevitable. -
Got Sony as a client at work and Nintendo stays on their mind
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Sony and every other gaming enitity and anybody with the resources or know how are going to try and recreate that lightning in a bottle. What they have to consider is the following and love millennials have for Pokemon, the only characters millennials have that kind of connection to is dragonball z. So Im guessing we will see something like that soon.
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Sony forever chasing Nintendos innovation
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When will they start aggressively making PS4 and Vita games?
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They want to 'aggressively' enter the mobile gaming market yet they've abandoned the Vita... Yeah Sony, that makes sense.
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Remember when Nintendo was constantly chastised for being stagnant during the n64/ps1 days, and Sony was considered the front runner? The shoe is clearly now on the other foot.
Look at ? .