Battlefield 3 vs MW3 Trash Talking Hits New Low

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edited August 2011 in IllGaming
EA's suits can't stop abusing Activision.
August 19, 2011

by Colin Campbell

Electronic Arts has been hurling insults at Activision for months, as it seeks to sell copies of forthcoming shooter Battlefield 3 and take share from Call of Duty: Modern Warfare 3.

The war of words hasn't all been one-sided. Around E3 time Activision boss Bobby Kotick cast negative comments at Battlefield 3's console versions. More recently, Bobby's second-in-command Eric Hirshberg said EA's verbal assault is "bad for our industry", specifically slamming EA's management for stating that Call of Duty should "rot from the core".

Now, EA has ramped up the pressure. The company's chief spokesman Jeff Brown used trade site IndustryGamers to toss some abuse at Hirshberg. he said, "Welcome to the big leagues Eric. I know you're new in the job but someone should have told you this is an competitive industry.�

"You've got every reason to be nervous.� Last year Activision had a 90 share in the shooter category.� This year, Battlefield 3 is going to take you down to 60 or 70.� At that rate, you'll be out of the category in 2-3 years.� If you don't believe me, go to the store and try to buy a copy of Guitar Hero or Tony Hawk."

http://xbox360.ign.com/articles/118/1189386p1.html

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